Motorsport-Management MBA (En)
Profile and content
Management competence in motorsport is a particularly important issue. In addition to detailed knowledge of the motorsport scene, the MBA Motorsport Management focuses on marketing, for example sponsoring and brand management. Furthermore, key qualifications such as personnel and management techniques are taught.
The distance learning programme MBA Motorsport-Management comprises the following contents:
1st semester
- Management-Framework
- Communication & Soft Skills for Leadership
- Marketing Politics and Strategy
2nd semester:
- Performance and Financial Management
- Marketing: Market Research & Customer Management
- Management: Economics & Quantitative Analysis
3rd semester:
- Organization in Motorsport
- Human Resource, Project and Management Techniques in Motorsport
- Marketing in Motorsport
4th semester:
- International Master Thesis Seminar
- Motorsport Project and Event
- Master Thesis and colloquium
Postgraduates (applicants holding a first academic university degree):
- completed academic degree, grade point average of 2.5 (German grading system) or better, 210 ECTS; and
- qualified professional experience of at least 1 year after the first academic degree; and
- documentary proof of English language skills equating at least with level B2 (CEFR) or equivalent
Applicants with a grade less than required have to take part in a motivational interview with the course director.
Applicants with less than 210 ECTS credits have various options to acquire the missing ECTS credits during the MBA programme.
Applicants without a university degree:
Under certain conditions, applicants without a first university degree may be admitted to the programme by taking an aptitude test. Admission to the aptitude test requires:
- university entrance qualification + relevant professional experience of at least 3 years + documentary proof of English language skills equating at least with level B2 (CEFR) or equivalent; or
- Bachelor Professional (‘Meisterprüfung’ or comparable examination at the second level of vocational training, e.g. Fachwirt, Fachkaufmann, staatlich geprüfter Techniker) + relevant professional experience of at least 1 year + documentary proof of English language skills equating at least with level B2 (CEFR) or equivalent; or
- Master Professional (third level professional qualifications) + documentary proof of English language skills equating at least with level B2 (CEFR) or equivalent. After completing the Master Professional, no further work experience is required for admission to the aptitude test.
The Master's programme comprises a workload of 90 ECTS credits. After successful completion, the internationally recognised academic degree Master of Business Administration (MBA) is awarded.
This course of studies can also be taken as a certificate programme or on a modular basis.
Tuition fees are 2100 € per semester for the 1st - 4th semester.
In addition, there is a social contribution of about € 149 each semester, which Kaiserslautern University of Applied Sciences requests separately, and a one-time fee of € 8 for the issuing of the student ID card.
Not included are the costs for retakes of exams of 50 €, the expenses for the Master Thesis seminar and, if the standard period of study is exceeded, from the 6th semester onwards, a contribution of 800 € per semester. In case the Master's thesis has to be repeated additional costs of 550 € will be incurred.
You can find out about funding opportunities for continuing education in Germany here, such as tax deductibility or educational leave. The information is only available in German.
- Nürburgring - Rhineland-Palatinate
details and procedure
This course of study is modular in structure and follows the blended learning approach. A mix of different teaching media, such as written documents, e-learning units and face-to-face seminars appeals to the different senses and guarantees successful learning. During the semester, attendance days take place on three weekends (Fridays and Saturdays) online in the 1st and 2nd semester and at the Nürburgring in the 3rd semester.
This programme is offered by the Kaiserslautern University of Applied Sciences, Zweibrücken, in cooperation with the zfh and is accredited by the German Accreditation Council/ Stiftung Akkreditierungsrat.
Professor Dr. Bettina Reuter is the course director.
Admission is possible in either summer semesters or winter semesters
Annual application periods:
- for the summer semester: beginning of November until 15th January
- for the winter semester: beginning of May until 15th July
Our brochure will give you a brief overview of the programme
How does distance learning work?
Please note that this video is in German. It gives you an overview of the concept of distance learning in the zfh university network. Be inspired and learn more about the advantages of distance learning for your career.